PROJECT | PEOPLE | YEAR |
During the start of corona, our wrong food choices became very visible again. Local food producers were no longer able to sell their products due to the closure of the restaurants and consumers flocked to the supermarket to stock up on products from far away.
Within one night we gathered a team and started a local food service for and from food producers in need. The first days we sold hundreds of boxes that were delivered by bicycle. Consumers finally ate tasty and good food, producers were appreciated at last! It was a great success and the organization grew considerably together with ‘Support your locals’.
‘Locals’ has grown with a store in Utrecht and grocery food box to keep the consumer in touch with the producer.